A Stress-Free Style Guide by Willow and Rose Photography
One of the most common questions I get before a session is:
“What should we wear to our photo session?
And I get it. Choosing outfits for multiple people (especially with kids involved) can feel overwhelming. But the good news? It doesn’t have to be complicated.
This guide will help you feel confident, cohesive and completely you, so your photos feel timeless, expressive and full of life.
Coordinate, Don’t Match
The days of everyone in jeans and white shirts are long gone.
Instead of matching exactly, choose 3–4 coordinating colours and spread them across the family. Think harmony, not uniform.
Start with:
- A base of neutrals if you like (cream, beige, soft grey, white)
- Then layer in colours that complement each other
- Mix subtle textures (linen, knit, cotton, lace)
This creates depth and interest without looking busy.
Don’t Be Afraid of Colour
I really want to say this clearly:
Don’t be afraid to wear colour.
One of the biggest ways you can express yourself in your photos is through what you wear. Colour tells a story. It sets the mood. It brings energy.
And right now? Colour is having a moment and I am here for it.
I love the way colour makes an image feel alive.
Think:
A big chunky coloured knit layered over a flowing skirt
A bright pink dress in a field of green
Rust, cobalt, emerald, deep red
Rich tones that feel bold and confident
Gone are the days of strictly all-white and beige outfits. While neutrals are beautiful, adding colour can elevate your gallery from soft to striking.
If you love colour in real life, bring it to your session. It will feel authentic to you and that’s what matters most.
Yes, You Can Wear Black
Let’s also retire the myth that you can’t wear black.
Black at the beach? Stunning.
Dark tones against the blue water create the most beautiful contrast. Deep chocolate, navy, charcoal or classic black can look incredibly powerful and timeless especially in coastal sessions.
Dark colours photograph beautifully in natural light when styled intentionally.
So no, you don’t have to avoid black.
Start with Mum First
This is especially important.
Choose something you feel beautiful and comfortable in, then build everyone else around that.
When Mum feels confident, it changes the entire energy of the session. And that shows in your photos.
If you’re unsure, I’m always happy to help you plan.
Say Yes To…
Try to Avoid…
✔ Earthy or rich tones
✔ Colourful statement pieces
✔ One subtle pattern (max)
✔ Layers like cardigans or chunky knits
✔ Neutral/tonal shoes or barefoot
✘ Neon highlighter tones
✘ Large logos or wording
✘ More than one busy pattern
✘ Caps or sunglasses
✘ Anything too tight or uncomfortable
It’s All in the Details
Little details elevate your photos:
- Clean, trimmed nails (no chipped polish)
- Natural, glowy makeup
- Haircuts at least a week before
- Thoughtful accessories (simple jewellery, hats, headbands)
The goal isn’t perfection. It’s polished and effortless.
My Client Wardrobe (Yes, You Can Borrow From It)
To make things even easier, I have a curated client wardrobe available for Willow and Rose families.
It includes:
- Flowy dresses for mums
- Timeless textures that photograph beautifully
- Bump-friendly options for maternity sessions
These pieces are chosen specifically for how they move, photograph and complement the natural, emotive style you see in my work.
Many mums tell me this removes so much stress from planning and that’s exactly why I created it.
*Examples from my client wardrobe
Just let me know if you’d like to use something and I’ll send options based on your session.
Enquire more about my client wadrobe
Maternity Sessions: Mama Rentals
If you’re after something extra special for your maternity session, I highly recommend Mama Rentals.
They offer stunning, high-quality maternity gowns designed specifically for photography, beautiful silhouettes, flattering fabrics, and pieces that truly elevate your images.
You can browse their collection here:
When you book your session with me, you’ll receive 15% off your Mama Rentals dress hire.
It’s such a beautiful option if you want something romantic, elevated or editorial for your bump photos.
Think About the Bigger Picture
When pchoosing outfits, consider:
- The session location (beach, bush, in-home)
- The season
- Where you might display your photos in your home
Your images should feel cohesive not just in the moment but also framed on your walls years from now.
Most Important of All…
Choose outfits you can move in.
We will be walking, cuddling, playing, twirling, chasing little ones and soaking in connection. If you’re tugging at fabric or adjusting straps, it takes you out of the moment.
Comfort creates connection.
Connection creates beautiful photos.
If you’re feeling unsure, send me photos of your outfit ideas I absolutely love helping style sessions.
And remember: this isn’t about perfection.
It’s about documenting this season of your life exactly as it feels.
Keen to book your own family session?I’d love to hear from you.
